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My Journey

Education_.png Education    Professional__ Professional     Conference_ Publications & Conferences

For more details check my Public Profiles at or on the Brazilian plataform Lattes

Professional__ 2015 – Present | User Experience Lead | SAP Hybris, Canada

Professional__ 2015 – 2015 | User Experience Senior | Telus, Canada

Professional__ 2011 – 2014 | Business Analyst, Product Manager, Customer Experience Manager | Payza (former AlertPay), Canada

Professional__ 2005 – 2010 | HCI Professor | Centro Universitário UNIEURO, Brazil

Conference_ 2008 | Publication | Portal Mundo Acadêmico: Conteúdo acadêmico público e de qualidade | Revista UNIEURO de Tecnologia da Informação. V1 N1 (2008). Disponível na URL:

Professional__ 2007 – 2008 | Interaction Designer | Ministry of Education – Distance Learning Secretary, Brazil

Education_.png 2007 | 1st International School on Methodologies and Tools for Human-computer Interaction, Brazil | Participated in a course on semiotic engineering and formal methods to human computer interaction

Conference_ 2007 | Publication | Observatório Brasileiro de Informações sobre Drogas (OBID): tecnologias para construção de portais Inclusão Social; Vol. 2, No. 1 (2007). URL:

Professional__ 2006 – 2007 | Interaction Designer & Experience Designer | Presidency of Republic – National Anti-Drugs Secretary, Observatory for Drug’s Information, Brazil

Professional__ 2004 – 2007 | Interaction Designer & Information Architect | Ministry of Education – High Education Secretary, Brazil

Professional__2005 – 2005 | Information Architect | Presidency of Republic – National Anti-Drugs Secretary, Observatory for Drug’s Information, Brazil

Conference_ 2004 | International Conference on Virtual Reality, Laval virtual, France
Presented doctoral research results

Conference_ 2004 | Publication |  Interação em Ambientes Virtuais Imersivos In: Kirner e Tori, Realidade Virtual Conceitos e Tendências. Pré-Simpósio SVR 2004 VII Symposium on Virtual Reality. Brazil.

Conference_ 2004 | Publication | Desenvolvimento e Avaliação de Sistemas de Realidade Virtual no Cenário Brasileiro: Preocupações com o projeto de interação com o usuário (Poster)
SBC SVR, São Paulo, SP, 2004.

Conference_ 2004 | Publication | Evaluation of VR Systems: More Usable Interactions
IEEE VRIC, Proceedings, Laval, France, 2004, p.241-249. Apresentação da Realidade Virtual como nova ferramenta de representação e criação para arquitetura e urbanismo. PEREIRA, Alice T. Cybis; LIMA, Eveline Kracik Moritz; TISSIANI, Gabriela; PUPO, Regiane Trevisan; BOCIANOSKI, Irla. Anais do IV Congresso Ibero-Americano de Gráfica Digital. Rio de Janeiro, 2000.

Conference_ 2000 | Publication | Institute of Advanced Studies Virtual Tour. LUZ, Rodolfo; REBELO, Irla; CHONG, NG. 3rd Workshop on Virtual Reality, October 2000, Gramado, Brazil.

Education_.png1999- 2004 | Doctor in Production Engineering | Federal University of Santa Catarina, Brazil

Education_.png 2000 – 2001 | Researcher Fulbright Visiting Scientist | Massachusetts Institute of Technology, Center for Advanced Educational Services,Hypermedia Teaching Facility, EUA

Conference_ 1999 | Publication | Simulação do Espaço Urbano Através da RV para o Desenvolvimento e Análise de Projetos.  REBELO, Irla B.; LUZ, Rodolfo P. ICVA, Primer Congreso Virtual de Arquitectura, Dez 1999. Venezuela.

Education_.png 1999 | United Nation University, Institute of Advanced Studies, Japan
Developed 3D model for a virtual reality system

Conference_ 1998 | Publication | New Technologies Helps to Enhance the Knowledge – Oscar Niemeyer Project. Rebelo, I;  Baggio, M;  Luz, R. 4 th International Conference on Virtual System and Multimedia VSSM98 – FutureFusion Application Realities for Virtual Age, 1998 Japan.

Education_.png 1997-1999 | Master in Production Engineering | Federal University of Santa Catarina, Brazil

Education_.png 1996 – 2004 | Human Computer Interaction Researcher | Federal University of Santa Catarina, Virtual Reality Laboratory, Brazil

Education_.png 1992-1997 | Architect and Urbanism | Federal University of Santa Catarina, Brazil

Conference_ SIGCHI Reviewer and Mentor | Volunteer | (SIGCHI is the premier international society for professionals, academics and students in human-technology & human-computer interaction). Reviewed submitted works as a member of the conference’s revision committees for UIST (2009), CSCW (2010), IEEE Visualization Conference (2005) and CHI (2000, 2003, 2004, 2005, 2008)

Conference_ Member of Revision Committee for EBAI (2007) | Volunteer| Member of Revision Committee Program of SVR (2004) and Member of Scientific Committee for SIGGRAD/Caracas (2002)


What to expect from me:

  • Expert with over 10 years working in Human Computer Interaction (HCI) and its related areas such as user experience design, interaction design, information architecture, prototype, usability, interface, test, evaluation and image editing
  • Professional in Design Methods: ideation, affinity diagramming, scenarios, personas, information architecture, user-centred design, task analysis, mental models, conceptual maps and diagrams
  • Specialized in Editing and Prototyping: interface and layout design, digital illustration, imaging edition, logo creation, video editing, wireframes, sketching, paper prototyping and experience prototyping
  • Proficient in User Research, Tests and Evaluation: contextual inquiry, focus group, experience sampling method, survey design & data analysis, ethnography, heuristic analysis, cognitive walkthrough and usability testing
  • Ability to work with 3D environments, games, information and education systems
  • Expert in CS4 Adobe Photoshop, Illustrator, Indesign, ImageReady, Microsoft Office (Word, Excel, Power Point) and CorelDraw
  • Accomplished skills in MSVisio, DreamWeaver, Gimp, OpenOffice, Discreet 3D Studio Max and HTML
  • Analytical, logical and objective oriented in order to achieve best results; methodical, proactive and creative to generate feasible ideas; fast learner, multi-tasking and flexible as the area demands
  • Languages: English, French and Portuguese
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